Posts Tagged marketing

Handshake Networking

Posted by Bob Woods in Associations, Content, Sales/Marketing on July 21st, 2009

handshake-infonitumI’d like to toss out a few definitions, if you don’t mind.

When it comes to networking, I have personal definitions of three different kinds:

  • Social Networking: Using social-networking sites like Facebook and Twitter for mainly social (read: personal) reasons
  • Professional Networking: Using either social-networking sites that have more of a professional bent (I’m thinking LinkedIn and others of its kind here; Twitter counts here, too), as well as professional networks (like Sibdu, one of my clients, that does commercial real-estate professional networking)
  • Handshake Networking: Getting out to events (whether they be local meetings or chamber gatherings, mixers at conventions, etc.) and “pressing the flesh,” as it were

I’m building my business on the first two points. After a BNI meeting I had today, though, I realize that there’s still a lot of value in this kind of networking — even with the rush to use the online varieties. Since I’m an old salt at the handshake variety, I’m hoping I can convince you that the third can be just as important as the first two.

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Infonitum + Constant Contact = Strength in E-Mail

Posted by Bob Woods in Content, E-Mail on July 10th, 2009

In my work with a couple of clients — the latest being Sibdu/eCREsystems — I’ve had the pleasure of working with the Constant Contact e-mail management and marketing system. Without going into too much boring detail, I’ve found it overall to be intuitive and powerful at the same time. In the tech/Internet world, those are two qualities you don’t necessarily mention in the same breath about one product or service, believe me.

So it’s with pleasure that I’m announcing that Infonitum has officially become a Business Partner with Constant Contact. There’s other e-mail marketing platforms out there, but Constant Contact is one of the “biggies” in this arena. It’s probably the best-known provider as well.

Between all of its features — too many to list here, but they’re all good — and my familiarity with the platform, I felt that a partnership with them was a no-brainer. I’m glad they agreed.

I’ll be issuing a press release on this (as well as one on the full launch of Infonitum) in two weeks or so, as it needs to be approved by the powers that be at CC before I can run with it. I can promote and integrate their services into my offerings in the meantime, though, and I’ve already heard from several acquaintances of mine who either know of people who need e-mail marketing assistance, or who have themselves indicated an interest in using Infonitum’s/Constant Contact’s services.

If you’d like to view all of the services we provide, check out our E-Mail page. You’ll also be hearing more about Infonitum and all of our services in the days and weeks ahead. In the meantime, feel free to explore the site by using the tabs above. The site is about 90% built out, so the information is pretty much complete and done.

Have a good weekend.

Contact Bob Woods at Infonitum.

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