Posts Tagged ad

This is seriously good stuff. It’s a banner ad that once you click … you can’t stop. Just like their slogan**. Which is the point.

Pringle’s banner ad (opens in a new window)

Also, keep an eye on the Pringle’s guy in the bottom right corner. He’ll comment on what’s going on in the ad.

It’s an absolutely brilliant ad, especially because it takes the format of the banner ad into territory I’ve never seen before. Does it very successfully, too.

… and yes, I do (and did) remember that this is a Pringle’s ad. Want to know why? The darn can on her hand. Pringle’s used its rather unique selling point (USP) — the can — as the initial focal point of the ad. And it works, too.

While this is a B2C (business-to-consumer) ad — usually out of the purview of this blog, which deals with B2B (business-to-business)-related communication — we can learn from it. Do something unexpected. Take a current, accepted format in advertising and marketing (banner ad, video, white paper, case study, etc.) and take it in a fresh, interesting direction. And if it is appropriate for your business, be funny.

Talk about the ad in the Comments section below. I definitely want to hear what you think of it. Is this the best banner ad … ever?

**Although I can’t tell if they’re still using the “once you pop, you can’t stop” tagline. I hope they are, because it definitely works here.

Contact Bob Woods at Infonitum.