Web / Search-Engine Optimization

More often than not, the first impression of a company or organization gained by a prospective customer, client or other form of prospect is your Web site.

Web sites have evolved from simple “electronic brochures” to information-rich sources of information that can, in many cases, help a prospective customer/client make a “buy/no-buy” decision. Yet many companies still treat Web sites as simple brochures — and these organizations lose customers based on a first impression that the company isn’t worth the trouble. Or worse, that the company doesn’t even exist anymore.

We’re guessing that you’ve come across these kinds of sites before. Or maybe … your organization’s current site is much like this, and you think you’re losing customers before the sales process has even begun.

That’s why you’re here. And we’re here to help.

Web Site Content Development

Your Web site is at work for you, 24 hours a day, seven days a week. Your site is like an employee — one that needs the proper support to perform its job to the best of its ability. Usually, its “job” is to convert visitors to the site in one form or another; whether to make a purchase, request information, sign up for an e-mail newsletter, download a report, and so on.

Other potential uses for your businesses’ Web site include:

• Explain (and through the use of video and other technologies, even demonstrate) the benefits of your products/services
• Offer discounts and giveaways
• Open accounts
• Lead generation (especially useful when offering free, downloadable information)
• Provide technical and customer support
• Many others

We work with your current Web site design and development team to bring you — and especially the people visiting you online — the best Web site possible. If you don’t have such resources, we can help you find the best company for your needs. We can also offer you a low-cost alternative to a full Web-site build, through the use of the WordPress blog and content-management system. Contact us for details.

Search-Engine Optimization

You can have the best Web site in the world. But if you’re not being found in search engines, you’re going to have a very difficult time justifying the continued support of an information-rich Internet presence.

Enter search-engine optimization (SEO). Put simply, SEO combines semi-techie elements like keywords, incoming links and XML sitemaps (among many others) with specially written Web site copy. If a site is properly SEO’d, the volume and quality of people finding your organization’s Web site from a search engine’s “organic” results — as opposed to paid advertising — will greatly increase. That’s because a properly SEO’d site appears early in a search results list.

If you think that this kind of optimization will make your Web site read like a robot wrote it, you’re wrong. The professionals at Infonitum know how to write copy so it reads well to your prospective customers, while at the same time attracting clicks from Web surfers using search engines to locate your products.

Again, we’ll work with your current Web team to make sure your site is appearing in the top search engines (Google, and if Microsoft has its way, Bing). We can also help you with many other parts of the SEO process; for example, we can help you attract incoming links to your Web site by several methods, including video, blogging outreach, and other means.

Contact us today for assistance with your organization’s Web or search-engine optimization project.