Archive for category Twitter
Twitter and Compliance/Policy Issues
Posted by Bob Woods in Associations, Content, Government, Sales/Marketing, Twitter on July 15th, 2009
Twitter is a fantastic tool for not only getting marketing, sales and advertising messages out, it’s also great for keeping in touch with a community formed around a brand, company, association or even governmental entity. I’d go into proof about this, but most everyone who reads this blog already knows this. If you need an example, just ask Oprah.
When it comes to enterprise use — as opposed to individual use — of social-media tools like Twitter, there’s issues surrounding compliance and security, as well as overall policy. To put it simply, your company may not want you to tweet (140 character posts to the Twitter site) because of whatever internal or external policies or laws to which it must adhere.
But what if your company had a way to enable employees to tweet, which in turn helps your company to better communicate with its client base and … yes … even make money? No toolset currently exists that can help out those organizations, right? Well, that’s about to change.
Quick and Effective Videos
Posted by Bob Woods in Associations, Blogging, Content, Government, Sales/Marketing, Twitter, Video, social media on July 13th, 2009
Who says you need to have a Web video that would be the envy of George Lucas or Steven Spielberg? I sure don’t.
If you have the budget, then … sure, go for a big, glitzy production. But even the spots that have high-quality graphics, audio, music and so on in them can fail miserably, because they don’t have the right kind of actual content. It’s that idea that is very easy to bring to video, and it can be done inexpensively as well.
I recently found a video that exemplifies this concept. This gentleman has picked up on how to very effectively use video to build his brand and his status as an expert in his market. You can see what I’m talking about after the jump.
We’re Off … to the Twittersphere!
Posted by Bob Woods in Content, Twitter, Video, social media on June 19th, 2009
Because we have to laugh at ourselves every once in awhile …
… otherwise, we’ll go nuts. Have a Happy Friday and a great weekend, everyone.
Contact Bob Woods at Infonitum.
To Blog (Daily) or Not to Blog (Daily) – Part II
Posted by Bob Woods in Associations, Blogging, Content, Government, Sales/Marketing, Twitter, Web on June 18th, 2009
This is Part II of a three-part series.
If you’ve read Part I of this series (and gosh, I hope you have), you know that I don’t necessarily advocate that a businessperson or other working professional post an entry (or multiple entries) every day. It’s one thing if you’re trying to make a living from just blogging. When you have that kind of time, you’d better either be blogging or ordering your third latte at the Starbucks or whatever coffee shop you’re at. (And yes, I’d kill to have a life like that).
It’s another, though, if you’re the audience that this blog (and Infonitum) wants to attract: Businesspeople, association executives and government officials who want to use social media and blogging — and know they really should make the effort to blog — but don’t want to treat their blog like a second job.
Believe me, as a small business owner who has projects going at various stages, I feel the latter group’s pain. But I know that I have to make the effort to write some feature content twice a week, with “breaking news” content filling the rest, when appropriate (see Part I of this series for an explanation).
Now, I want to give you another opinion on this subject. It’s from a guy who feels kind of like me, but takes his feelings to the next degree.
To Blog (Daily) or Not to Blog (Daily) – Part I
Posted by Bob Woods in Associations, Blogging, Content, Government, Sales/Marketing, Twitter, Web on June 16th, 2009
This is Part I of a three-part series.
One of the biggest questions you see a lot when it comes to the subjet of blogging — be it for personal or professional reasons — is, “Geez, do I hafta blog every day? And if not, how often should I blog?”
Of course, the quick answer to that question is, “no.” You can blog as little or as much as you want. Of course, you may not be as successful at whatever goals you want to achieve if you don’t blog a lot. Or even too much.
So now you’re saying, “Well, Bob, now you’re acting like a politician. You haven’t really answered all of my questions. So I don’t hafta blog every day. So how often should I blog?”
At the risk of sounding like a politician, I can only answer that question with, “It depends.”
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