Archive for category social media
Quick and Effective Videos
Posted by Bob Woods in Associations, Blogging, Content, Government, Sales/Marketing, Twitter, Video, social media on July 13th, 2009
Who says you need to have a Web video that would be the envy of George Lucas or Steven Spielberg? I sure don’t.
If you have the budget, then … sure, go for a big, glitzy production. But even the spots that have high-quality graphics, audio, music and so on in them can fail miserably, because they don’t have the right kind of actual content. It’s that idea that is very easy to bring to video, and it can be done inexpensively as well.
I recently found a video that exemplifies this concept. This gentleman has picked up on how to very effectively use video to build his brand and his status as an expert in his market. You can see what I’m talking about after the jump.
What Makes a Guru? What Doesn’t?
Posted by Bob Woods in Associations, Blogging, Content, Government, Sales/Marketing, social media on July 1st, 2009
This is one of those posts that can help you no matter what you do for a living. If you’re a businessperson, work for an organization, or collect a government paycheck, this post is for you.
Many people think that being an expert in whatever it is they do will help them succeed. And they’re right. After all, who would you hire, work with, or take advice from … just someone you know. or a person who is an expert?
If you want to be considered a true “guru” in whatever your little corner is of our planet, there’s two things you should do … and two you shouldn’t … that can help you be the expert everyone will flock to when they need help. Or when they want to hire someone for whatever it is they are looking for.
Want to be the gal or the guy? Read on.
To Blog (Daily) or Not to Blog (Daily) – Part III
Posted by Bob Woods in Associations, Blogging, Content, Government, Sales/Marketing, Web, social media on June 24th, 2009
On this last day of our three-part series [Part I | Part II], the inevitable question is:
What happens when I just don’t have anything to write about?
Ahhh, the dreaded writer’s block — and if you’re a blogger, you’re a writer too. No matter what those true writing snobs say.
Writer’s block affects us all, believe me. Sometimes you feel like you’ve written so much, you can’t write another thing. Then there’s days when you feel like a deer looking into headlights when you realize you have a blog post to write. Other times, that “Add New Post” page just looks too intimidating to fill.
Then I remembered a post on the subject of being “dry” when it comes to specifically writing blog posts. It’s another one of those “wish I’d thought of that” kinds of things. This can be used when you’re in a situation like mine, or when you just have proverbial writer’s block, when it comes to subjects for your blog. Or if you are a beginning blogger and need a slight kick in the pants to get going. For any and all of those situations, help is on the way.
We’re Off … to the Twittersphere!
Posted by Bob Woods in Content, Twitter, Video, social media on June 19th, 2009
Because we have to laugh at ourselves every once in awhile …
… otherwise, we’ll go nuts. Have a Happy Friday and a great weekend, everyone.
Contact Bob Woods at Infonitum.
When NOT to Use Social Media
Posted by Bob Woods in Associations, Blogging, Content, Government, Sales/Marketing, social media on June 17th, 2009
I’ve touched on this in the past. But I now have the quintessential blog post on when companies, organizations and the like should not even think about using social media.
Unfortunately, I didn’t write it. It’s brilliant, believe me. I really wish I would have written it.
But I have no problem pointing you to it, because not only do I think it is brilliantly written, I agree with 99% of it. Here it is, at the ever-excellent ReadWriteWeb. Go read it (don’t worry – that link opens in a new window so you won’t lose this post), then come back here.
Fox News and Social Media – Not So Much
Posted by Bob Woods in Content, Video, social media on June 15th, 2009
Now here’s a company that gets it just a little bit, when it comes to social media: Fox News and its Fox Nation social-media effort. David Bullock and Jay Deragon discuss the new site, in an effort to highlight the best practices of large brands as they look to effectively engage social media as a viable channel for communication and content distribution. They’ll also illustrate how new media can be utilized by small- to mid-sized business.
If you’ve got some time (about a half hour), I’d recommend that you watch this video. It’s really informative.
http://www.vimeo.com/4062656By the way, I’m going to be doing these types of videos myself … and soon. If you didn’t watch this particular video above, I’ve listed some of my take-aways from it. If you did, see if you agree with me:
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