White Papers

If you are a part of a company that needs to establish credibility, pitch a new idea or technology, generate leads, or give its salespeople a way to open doors or warm cold calls, white papers are perhaps the best form of B2B collateral to use. When properly written and researched, white papers can establish your company’s product or service as the #1 offering in your business area or niche.

Your white paper not only needs to educate your target reader — be they potential customers, current clients or past purchasers — it needs to both capture their interest and move them closer to a “buy” decision.

We at Infonitum have had experience in white paper research, writing and even distribution to online services. Our past experience in the world of journalism helps us to propel our projects to the highest quality levels.  Contact us today for more information.

In the meantime, here’s one example of a white paper we’ve produced:

Project Type: White Paper

Here, Portalfuze used a white paper as a door-opener for prospects in the association/non-profit world. While the company abandoned efforts to penetrate this market early on, the paper was well-received in the community. Infonitum developed and implemented a social-networking strategy to widely distribute the paper throughout the association/non-profit niche as well.

White Paper – Portalfuze Non-Profits/Associations