Who says you need to have a Web video that would be the envy of George Lucas or Steven Spielberg? I sure don’t.

If you have the budget, then … sure, go for a big, glitzy production. But even the spots that have high-quality graphics, audio, music and so on in them can fail miserably, because they don’t have the right kind of actual content. It’s that idea that is very easy to bring to video, and it can be done inexpensively as well.

I recently found a video that exemplifies this concept. This gentleman has picked up on how to very effectively use video to build his brand and his status as an expert in his market. You can see what I’m talking about after the jump.

He takes a very simple idea, a “word/phrase of the week,” and defines it. It’s just him and a camera (I’m guessing a camera that’s built into his monitor). He’s using these elements to build his brand as an expert in commercial real estate:

Sure, this isn’t exactly your garden-variety viral video. Not even close, actually. Yet it builds Mr. Allison’s reputation as a knowledgeable, informed commercial real-estate professional. And thanks to all of today’s Internet technologies, he can spread that idea far and wide. Besides distributing on YouTube and other video-sharing sites, he can put this video in his own blog or Web site, and even call attention to it in a Twitter stream (assuming he’s on Twitter).

Plus, if he decides to make this a weekly feature (and I hope he does), he has a wealth of material to use in these little spots.

I’m sure you can find a way to take just one term or concept that’s found in your business area and explain it … every week. It wouldn’t be difficult to do at all. And it’s all done without any of the “extras” you may see in other videos. And that’s the point.

But wait, there’s more! If he’s researched and entered in his keywords right, he’s getting mad search-engine optimization results for whatever market he’s trying to attract. And that’s the other huge reason why you want to do these kinds of videos – SEO. Read more about SEO here (scroll half-way down the page for it).

Mr. Allison’s idea is a brilliant one — and brilliant in its simplicity, too. I hope he makes a killing off of it.

About the only thing I’d suggest for him to do is to somehow put his name and Web site address actually in the video. Because he’s distributing this via YouTube, there’s going to be places where this video plays that won’t have the descriptive text that’s on his YouTube video page. So having his name and Web site address appear in the video as part of the program is pretty important. I’m assuming he has an iMovie-type of program where he can do this pretty easily. If he owns a PC, he can buy all kinds of programs that will do this for him, too — or he can even use some of the video programs built into Windows. The graphics themselves don’t need to be complicated; in fact, glitzy graphics would detract from this particular video, becuase it is so simple in nature.

Do you think you could do something like this? What, if anything, would hold you back? Discuss in the Comments section.

Contact Bob Woods at Infonitum.