Archive for July 13th, 2009

Who says you need to have a Web video that would be the envy of George Lucas or Steven Spielberg? I sure don’t.

If you have the budget, then … sure, go for a big, glitzy production. But even the spots that have high-quality graphics, audio, music and so on in them can fail miserably, because they don’t have the right kind of actual content. It’s that idea that is very easy to bring to video, and it can be done inexpensively as well.

I recently found a video that exemplifies this concept. This gentleman has picked up on how to very effectively use video to build his brand and his status as an expert in his market. You can see what I’m talking about after the jump.

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