On this last day of our three-part series [Part I | Part II], the inevitable question is:

What happens when I just don’t have anything to write about?

Ahhh, the dreaded writer’s block — and if you’re a blogger, you’re a writer too. No matter what those true writing snobs say.

Writer’s block affects us all, believe me. Sometimes you feel like you’ve written so much, you can’t write another thing. Then there’s days when you feel like a deer looking into headlights when you realize you have a blog post to write. Other times, that “Add New Post” page just looks too intimidating to fill.

Then I remembered a post on the subject of being “dry” when it comes to specifically writing blog posts. It’s another one of those “wish I’d thought of that” kinds of things. This can be used when you’re in a situation like mine, or when you just have proverbial writer’s block, when it comes to subjects for your blog. Or if you are a beginning blogger and need a slight kick in the pants to get going. For any and all of those situations, help is on the way.

Rather than ripping off the post, I’ll just point you to it (Opens in a new window). After you’re done reading it, come back for a bit of analysis.

Back? Good.

First off, I like this post because it specifically addresses the business side of blogging. If you’re reading this blog, chances are you write just for business and not for pleasure. You see blogging as a way to communicate with your customers, prospects and even employees, contractors and/or partners in an efficient way. And that’s all good — that’s what business blogs are for, after all.

I also like this point:

If you truly feel you have nothing to write about, tell people why you have nothing to write about. If your business is subject to vicious seasonality, you can talk about that. If your entire industry is experiencing a downturn, you can talk about that.

I definitely know that people in a lot of business areas can relate to the last sentence there (unfortunately, believe me). But if you’re one of those professionals who are doing well in our downturn, write about that, and tell about how and why you’re doing well. Heck, split it up into a two- or three-part post, and you’ll have at least a week’s worth of posts — if your goal is posting two times a week.

The only thing I’d add to the list presented at the other blog is to do what I’m doing right now: Find a great blog post, news article, or Web site that’s not yours, and point to it. You don’t have to write a lot about it, either — unless you have a strong opinion about the other post. Believe me, if the original post is good enough (and it should be, if you’re calling attention to it), it’ll stand on its own.

Plus don’t worry about not looking like an “expert” in your field if you do what I’m doing in this post; in other words, relying on someone else’s idea to generate your own content. If anything, a post like this reinforces the whole “expert” aspect of blogging, because you are showing that you are keeping on top of what is happening in your chosen field. It also shows you have opinions on other topics within your industry.

In addition, you’re expanding the audience for a (hopefully) really great blog post — after all, us bloggers have to stick together. And you’re fulfilling your goal for blogging frequency. Like I’ve suggested before — twice a week.

And with that, I’ve reached my goal of blogging twice a week for this week! Easy, eh? It didn’t take all that long to crank out this puppy, either. I wouldn’t suggest doing this for every post at your blog — or even every other post. But it works in a pinch.

How do you deal with writer’s block? Please share with us in the Comments section below.

Contact Bob Woods at Infonitum.