This is Part II of a three-part series.

If you’ve read Part I of this series (and gosh, I hope you have), you know that I don’t necessarily advocate that a businessperson or other working professional post an entry (or multiple entries) every day. It’s one thing if you’re trying to make a living from just blogging. When you have that kind of time, you’d better either be blogging or ordering your third latte at the Starbucks or whatever coffee shop you’re at. (And yes, I’d kill to have a life like that).

It’s another, though, if you’re the audience that this blog (and Infonitum) wants to attract: Businesspeople, association executives and government officials who want to use social media and blogging — and know they really should make the effort to blog — but don’t want to treat their blog like a second job.

Believe me, as a small business owner who has projects going at various stages, I feel the latter group’s pain. But I know that I have to make the effort to write some feature content twice a week, with “breaking news” content filling the rest, when appropriate (see Part I of this series for an explanation).

Now, I want to give you another opinion on this subject. It’s from a guy who feels kind of like me, but takes his feelings to the next degree.

DJ Francis at OnlineMarketerBlog.com wrote a really good post about his blogging frequency. Please read his article first (I’m sure he’d appreciate the page view), then come back for my take. Don’t worry, those links open in a new window, making the return trip here all that much the easier.

Back? So soon? Hopefully you’re read it all. Now, for my opinions:

I have to admit, I admire the guy’s fortitude. One to three posts a week, from a guy who (from everything I can tell) makes online  a big part of his business. I’d quibble about just one post a week, but like I’ve said, two posts that are of the feature variety are the best. Then link to and comment on breaking news — it can be pretty easy to do, if you’re the type of person who can give an opinion without writing a doctoral thesis. If you are that kind of person, stop it. Now.

Of his list of bullet points, I can understand his feelings on most of them. One point of his that has an easy solution is his “traveling” bullet. I don’t blog when I’m on vacation. But I do prepare for the trip by building up a few feature-related posts to autopopulate on dates while I’m gone — and usually the first day or two when I’m back, too. Having my aforementioned two-times a week schedule helps. And posting up a separate “I’m on vacation so I won’t be posting any news this week” entry helps to manage expectations from my readers, especially when the inevitable huge story pops up in my business/subject area, and I’m not around to talk about it.

The one idea of his I don’t agree with, though, is to not piggyback on someone else’s post by writing your own opinion. While I understand what he’s saying, I think that bringing other points of view into a blog  helps your readers broaden their understanding of whatever subject you’re writing about. Plus by giving your own opinion on the subject, it bolsters your credibility in your subject/business area. After all, that’s the real reason why we do this. It’s definitely not to get that computer-screen tan from sitting in front of your monitor while writing your posts.

Additionally, the whole “piggyback” thing is exactly what I’m doing here (and is also covered in Part III of this series, coming next week). I’m bringing up an alternate point, and giving my opinion on it. So DJ and I would probably tussle on that point; respectfully, of course.

I do admit I like his strategy to deal with not piggybacking — use his Twitter feed alone to point people to other blog posts he finds interesting. I do both, actually. I point people to the post first, then write about it in my blog. But I only comment on the other blog posts I find very interesting (remember – two times a week!).

Now after absorbing the first two parts of this series, and reading what DJ has to say, I really want to hear from you. How often do you post? Do you feel pressure to post more? Do you suffer withdrawal when you don’t post? What’s your opinion on all of this? Let me know in the Comments section below.

In Part I of this series (earlier this week), I examined a blogging strategy for business professionals that won’t break your spirit or fortitude. In Part III (next week), I’ll share a quick and easy way to create more blog posts — with no muss, no fuss and no messy clean-up.

Contact Bob Woods at Infonitum.