Archive for June 18th, 2009

This is Part II of a three-part series.

If you’ve read Part I of this series (and gosh, I hope you have), you know that I don’t necessarily advocate that a businessperson or other working professional post an entry (or multiple entries) every day. It’s one thing if you’re trying to make a living from just blogging. When you have that kind of time, you’d better either be blogging or ordering your third latte at the Starbucks or whatever coffee shop you’re at. (And yes, I’d kill to have a life like that).

It’s another, though, if you’re the audience that this blog (and Infonitum) wants to attract: Businesspeople, association executives and government officials who want to use social media and blogging — and know they really should make the effort to blog — but don’t want to treat their blog like a second job.

Believe me, as a small business owner who has projects going at various stages, I feel the latter group’s pain. But I know that I have to make the effort to write some feature content twice a week, with “breaking news” content filling the rest, when appropriate (see Part I of this series for an explanation).

Now, I want to give you another opinion on this subject. It’s from a guy who feels kind of like me, but takes his feelings to the next degree.

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